Why buy a watchdog…

Posted on Wednesday, April 21, 2004 in the Design category.

and do the barking yourself?

Check out IAmJack.com

From the site:
Legendary adman David Ogilvy once said “Do not compete with your agency in the creative area. Why keep a dog and bark yourself?”

Yet, too many advertising clients don’t heed this advice. Every day, marketing people force their agencies to execute lame, watered-down advertising that everyone, including the target audience, despises.